Markup Calculator
Calculate selling price from cost and markup percentage, or find the markup percentage from cost and selling price.
Selling Price
$100.00
Profit Amount
$50.00
Margin
50.0%
Markup is based on cost. It tells you how much you added on top of what you paid. If you buy something for $50 and sell it for $75, your markup is 50% because the $25 profit is 50% of the $50 cost.
Margin is based on selling price. It tells you what percentage of the selling price is profit. Using the same example ($50 cost, $75 price), the margin is 33.3% because the $25 profit is 33.3% of the $75 selling price.
Example
Cost: $50 → Selling Price: $75 → Profit: $25
Markup = $25 / $50 = 50% (profit ÷ cost)
Margin = $25 / $75 = 33.3% (profit ÷ selling price)
Markup is always higher than margin for the same transaction. They are two ways of expressing the same profit — markup looks at it from the cost side, margin from the revenue side.
| Markup % | Equivalent Margin % |
|---|---|
| 25% | 20% |
| 33.3% | 25% |
| 50% | 33.3% |
| 75% | 42.9% |
| 100% | 50% |
| 150% | 60% |
| 200% | 66.7% |
Choose your mode: calculate selling price from a markup percentage, or find the markup percentage from a known selling price.
Enter your cost and either the markup percentage or selling price depending on the mode.
See the selling price (or markup %), profit amount, and equivalent margin percentage calculated instantly.